VISION

Foster business growth for the good of all IBOs.

VALUES

• We believe in free enterprise
• We believe integrity can never be compromised
• We choose to see the good in people and focus on the bright side of tomorrow
• We value experience and honest hard work
• We respect diversity and promote unity

MISSION STATEMENT

The mission of the IBOAI, through the elected Board members, is to:

• Promote the best interests of all IBOs and act as an advocate in IBO issues
• Promote and protect the integrity of the Independent Business Ownership Compensation Plan
• Ensure that the Amway Opportunity today is as good or better for future generations
• Act as an advisory group to Amway North America

GUIDING PRINCIPLES

• Success is achieved through the sale of products to retail customers and sponsoring others to do the same
• Success is achieved through people helping people
• Leadership is earned through service to others
• Everyone has the potential for success, leadership, and the fulfillment of goals