The mission of the IBOAI, through the elected Board members, is to:
- Promote the best interests of IBOs and act as an advocate in IBO issues involving IBOs.
- Promote and protect the integrity of the Independent Business Owner Compensation Plan, Rules of Conduct and Quality Assurance Standards.
- Strive to make this Business as good, if not better, for future generations than it is today.
- Act as an advisory group to Amway North America.
- Promote Best Practices to IBOs to preserve the reputation of the Amway Business.