"Before there was an Amway, there was an American Way Association," says Jody Victor, who at age 11 witnessed the birth of both the industry-leading company and the trade association that preceded it.
Jody was too young to attend meetings, but he remembers his father, Joe, a founding member of the AWA, coming home and telling the family with excitement about the monthly meetings. He recalls with awe discussions approving a 90-day test of Frisk cleaner, which would become Amway's first official product: L.O.C. The original enthusiasm and excitement thrive in the dedication of every IBOAI Board Member serving today, more than 60 incredible years later.
