Hello IBO Friends!
Spring is here! In this season, we welcome warmer temperatures, increased daylight, renewed growth, and new beginnings. We have much to be grateful for and much to look forward to in the coming months!
Diamond Club this year in Oahu, Hawaii was unprecedented – and it seemed to only get better as the week went on. We were excited to spend quality time hearing from Amway’s founding families, Doug DeVos and Steve Van Andel, along with the Corporation’s new CEO, Michael Nelson. During the week, the three of them engaged in open conversations with many leaders as to what our concerns, frustrations, and needs are in the field. Their willingness to listen, their intention to work with the Field going forward, as well as their commitment to our future success was heard loud and clear. Without a doubt, Diamond Club 2025 will be remembered as a landmark event by all.
Following Diamond Club, IBOAI® Board members gathered in Grand Rapids, Michigan for the March IBOAI® Board meetings. The committees were buzzing with excitement! Business Operations led by Chairman, Dave Dussault, and Awards and Recognition led by Chairman, Shivaram Kumar, offered excellent recommendations that will be beneficial for all IBOs.
On behalf of the Legal and Ethics Committee, Joe Markiewicz (Vice Chairman) and I spent the week of Diamond Club preparing for our meeting during Board week with Andrew Schmidt, Amway Regional President West/Managing Director Amway North America, and John Parker, President Amway Markets. It was apparent the conversations engaged in with Amway owners and executives at Diamond Club were strongly considered.
At Legal and Ethics Committee meetings, the focus was on the QAS Content Standards, BSM review, and new incentives for the Field. We were pleased to hear that the company has decided to encourage IBO leaders, who are doing the work, to earn additional income. Metrics will also be closely examined to help identify specific areas of IBO growth.
I am pleased to report, the Strong Start Incentive program is working well, thanks to the Awards and Recognition Committee and their diligence in assisting with the program launch. Helping new IBOs become more profitable is always the goal. The “Buy 3 Get 1 Free” promotion has transitioned into a new program we believe will be even more successful: “Buy, Repeat and Earn” launched March 1. How it works: Any registered customer who spends $150 on any Amway products (except for AG products) for three consecutive months will discover a $75 coupon in their online shopping cart during their third month, or on DITTO™ if they order via this platform. It’s a great way to encourage your customers to continue shopping with you!
I encourage all IBOs to continue growing your Amway business. With a positive attitude, strong focus, and unwavering determination, you’re bound to reach your goals. May success be yours!
Warm Regards,
Vinny Pappalardo
Chairman, IBOAI Board
