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Monday, September 25, 2023

More Than 60 Years Representing IBOs

"Before there was an Amway, there was an American Way Association," says Jody Victor, who at age 11 witnessed the birth of both the industry-leading company and the trade association that preceded it.

Jody was too young to attend meetings, but he remembers his father, Joe, a founding member of the AWA, coming home and telling the family with excitement about the monthly meetings. He recalls with awe discussions approving a 90-day test of Frisk cleaner, which would become Amway's first official product: L.O.C. The original enthusiasm and excitement thrive in the dedication of every IBOAI Board Member serving today, 56 incredible years later.

Jody Victor's Insights