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Friday, December 15, 2017

IBO Best Practices

IBOs have different reasons for choosing the Amway Independent Business Opportunity, but it's important to remember that we all share a bottom line - we're in business to make money. This Best Practices message is intended to help you when talking to others about the income potential offered by an Amway Independent Business. 

Money may not be your only goal. Many people choose this Business because it involves helping other people by reaching out and connecting to them. It is a Business Opportunity that can be pursued with a spouse or other family members and friends. And IBOs may have different expectations for the amount of money they would like to make. For some, it might be enough to pay for children's summer camps. For others, it may be to earn enough for a spouse to quit a job. Or it may be to have extra spending money each month. And for others it could be to have enough money to have the lifestyle of their dreams. No matter the differences, ultimately, the bottom line - making money - is important.

So how do we talk about it with prospects? There is great income potential with this Business, and it can be easy to get overly excited in explaining it to others. Truth and accuracy are of utmost importance whenever we talk to others about the income potential of an Amway Independent Business. Best Practices ensure that prospects receive helpful and, in some cases, legally required information so that they understand the effort and potential associated with the Business and are not oversold.

When talking about earnings with prospects, we can talk about how much we personally make in income from our Amway Independent Business, or use authorized earnings representations, provided that the required income disclosures are used where applicable. We also can share the annual numbers for the overall Business (such as sales and the amount IBOs collectively earned in bonuses and incentives). It is important to remember that even implying that any of us personally earn more than we actually do is unacceptable. Telling someone that they can earn large amounts of money just by working a few hours a week also is not acceptable. When discussing earnings during the presentation of the Plan, Rule 5.3 requires that we provide a copy of the Amway Business Opportunity Brochure (ABOB) to the prospect. The ABOB contains the average profits, earnings, and sales figures and percentages as published by Amway.

We all know that it takes time and effort to build a successful and profitable business - it's not something that can be done in a flash with a minimum amount of work. Building a successful business is challenging, and an achievement to be proud of. It should always be represented as such. Portraying it as something that doesn't require much effort does a disservice to prospective IBOs by setting them up with false expectations. It also minimizes the work of those who have built strong businesses and exposes you, your organization and Amway to potential legal claims that the Business is being misrepresented. The Amway Business Opportunity, as it is, is a great opportunity. There is never a need to oversell it. Many of us have accomplished more than we had ever believed possible. We know the same can be true for current and prospective IBOs.

Please feel free to contact us if you have any questions.