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Sunday, March 24, 2019

News at a glance from the IBOAI - your advocacy organization. All year long, the IBOAI Board of Directors works alongside Amway North America on your behalf to make this Business the best. This Newsletter is one way we will strive to keep in touch and inform you. We will e-mail you a new update each quarter. If you have any questions, please be sure to contact the IBOAI Board or staff.


Bob AndrewsHello Fellow IBOs!

Your IBOAI Board and MAC teams are some of the most energetic, passionate and hard-working people I have ever met. This wonderful mix of experience, expertise, personalities, ages and backgrounds is perfect as the voice for all IBOs in North America. These impressive IBO Leaders keep me on my toes - and seem to have the same effect on each other. Our recent March Board meetings were extremely productive.

Check out the accomplishments, opportunities and discussion points by committee below. Also be sure to read about the IBOAI Service Awards in the What's Happening section and our very special guest at the Closing Session - Rich DeVos!

You can be sure we have your family business and this Business Opportunity uppermost in our minds - and in our hearts. We're working for you - and for your future.

Here's to success for all IBOs!

Bob Andrews

Bob Andrews


Awards & Recognition

  • Diamond Dreams Program - Criteria & Destinations
  • Achievers - Future Destinations & Incentives
  • Improved Communication for GI & Higher Award Tracking
  • Feedback on EDC/Diamond Club Events
  • Fast Track Discussion

Business Operations

  • Looking at Shipping Rate Enhancements & Improvements
  • XS Sports Nutrition Update
  • Upcoming eCommerce Improvements for Web & App - Discussion
  • Working on Updating the IBO Online Training for IBOs
  • Amway in the News & Social Media - Ideas for SEO

Legal & Ethics

  • Business Reference Guide Revisions
  • Aggressive Actions on Unauthorized Online Selling & Exporting
  • Succession Planning Task Force Formed
  • Conciliation & Legal Updates - Very Positive
  • Appropriate use of Social Media

Marketing Advisory Committee

  • Need for Basic Skin Care Line - Discussion
  • New Beauty Door Openers - Ideas Shared
  • Looking at Gluten-free Health products
  • Relaunch of Echinacea Spray - Discussion
  • New Partner Stores USA & Canada - Discussion


XS® Sports Nutrition Bundle (110460) is a solid range of products from the Hydrate, Energize, and Recharge categories. It includes an exclusive XS stainless steel insulated water bottle and a XS 2 in 1 shaker cup. This bundle includes:

  • 20-ct XS Sports Twist Tubes (10 Lemon Lime and 10 Fruit Punch)
  • 12-ct XS Intense Pre-Workout Boost stick packs (Citrus Burst)
  • 12-ct XS Smoothie Charge stick packs (Green Blast)
  • 10-ct XS Energy Bars (5 Chocolate Chip and 5 Peanut Butter Crunch)
  • 12-ct XS Sports Protein Powder single-serving pouches (Chocolate Milkshake)
  • 10-ct XS Sports Protein Bars (5 Chocolate Peanut Butter and 5 Chocolate Berry Blast)
  • 1-ct XS 2 in 1 Shaker Cup
  • 1-ct XS Stainless Steel Insulated Water Bottle

Launching May 25! XS® Caffeine Free Mango Pineapple Guava Juiced Energy Drink!

Artistry® Limited-edition Light Up Lip Gloss Bundle (267314) features five vibrant, amped-up, limited-edition shade options inspired by best-selling XS® Energy Drink flavors. For bold, "look-at-me" lips, try one or all five color-energized, long-lasting glosses. Hint of refreshing peppermint in all five.

Artistry Exact Fit® Longwearing Foundation is your key to round-the-clock, natural-looking perfection, thanks to our breakthrough Color Lock technology. No matter the activity, heat, or humidity, perfectly calibrated pigments are expertly time- and climate-controlled to constantly know their place, and stay there for up to 24 hours of comfort wear. Every minute of every day, you can look perfectly flawless. Choose from a variety of shades.

Products may differ by market.  Be sure to check the Amway site for products in your country.


Momentum Strong at Diamond Club and in North American Independent Businesses

It was a fabulous celebration in February for Diamonds and above at the luxurious Fairmont Orchid on the Big Island. The IBOAI® added to the air of exclusivity and extravagance with special gifts: a signature logo fitness towel, cooler bag, hot/cold pack, and ChapIce™ to protect their lips in the Hawaiian sun.

As always, the Diamond Club Welcome Party was a lively event with delightful treats for the senses - a vivid electronic sign on the lawn welcomed the Diamonds - a live band captivated the audience - brilliant, fresh tropical flowers lined the center of each table as beautiful aromatic decoration. Even the native food was presented as mouthwatering works of art - a towering tree of tropical fruit including papaya, pineapple, mangos and lychee.

On the second morning, the IBO Leaders made their way to the Business Meeting, greeting each other enthusiastically with smiles, handshakes, back pats, and hugs. Once inside, they were treated to a fast-paced, engaging video entitled "A Force of Nature", showcasing the Big Island attractions including zip lining, snorkeling, golfing, and more. The perfect theme for this year's Diamond Club and the energetic Leaders powering their Amway™ businesses forward.

Rajneesh Chopra, ANA Vice President of Sales, welcomed the Diamonds and shared the Executive Diamonds' experiences and camaraderie over the past few days.

A captivating video recognizing 35 new IBO Diamondships in North America in 2015 was met with boisterous applause. Asked to stand, recognition was given to the North American Growth Council. Founders' Council members and IBOAI Board members, Jody and Kathy Victor, were also called out as were the Legacy Diamonds. Paul and Leslie Miller and Angelo and Claudia Nardone were pinpointed as 40-year IBOs while Bill and Jan Campbell were cited for 50 years as IBOs. A Peter Island trip was awarded to longtime IBOs' Gordon Ross and Jim and Sharon Janz for their attendance at 50 Diamond Clubs.

Rajneesh also provided impressive stats on the momentous New Pin growth in North America during 2015 as well as initial growth for 2016. Clearly, the momentum is continuing and this year's growth is strong so far.

Jim Ayres, Managing Director of North America, emphasized partnership. "It is the cornerstone to our continued growth and success. Together, we are strong." Currently, the Americas are the fastest growing region at Amway. Candace Matthews, Regional President of the Americas, also spoke of the importance of partnership and the IBO Pathway to Success.

Amway™ President Doug DeVos acknowledged there are "great things happening in North America. Right now, the Americas have established a great foundation to keep going forward. The future of the Amway business is better and brighter." Doug encouraged the IBO Leaders to push themselves to make the business even stronger. He promised the Corporation would help remove barriers to growth by also assisting in building the Amway brand and reputation, improving the journey to and sustaining Platinum levels. Doug asked the audience to stay true to their values and servant leadership, to challenge past thinking and be open to new ideas and be good stewards of the Amway™ business. In closing, he reminded the IBOs to lead by example, insisting we can keep moving forward if we do it together.

Throughout the week, IBO Leaders were treated to fantastic outdoor activities, the best dining around the Big Island, and participation in interactive workshops. The IBOAI had a booth in the workshop area and provided attendees the unique opportunity to record their own video to share with their teams.

On the final night, the amazing achievements of the Diamonds were celebrated with a fabulous Masquerade Party. To add to the fun and encourage Diamonds to dress to impress, there was a costume contest! All of the Diamonds sparkled in fabulous attire but only a few could be named official winners.

Personalized IBOAI® Videos Popular at Diamond Club

A respected tradition and popular presence at Diamond Club, the IBOAI was in Hawaii to welcome, recognize, and celebrate the success of North American IBO Leaders. The IBOAI consistently participates in major Amway™ recognition events such as Achievers and Diamond Club. Chairman Bob Andrews explains, "It's our opportunity to meet face to face with Leaders to celebrate business growth and success - and to learn more about how the IBOAI can make this wonderful Business Opportunity better than ever."

This year, the IBOAI promoted its message in a fresh, new way - a personalized video message recorded on site by each Diamondship paired with a special pre-recorded segment of one of three well-respected IBOAI members: Jody Victor, Bob Andrews, and Bill Hawkins. Many Diamonds spoke directly to their teams about their enthusiasm for the Business Opportunity and the importance of the IBOAI's support. The pre-recorded portions explain how the IBOAI is a great resource for all IBOs. It acts as the voice of all IBOs with the Corporation and has for nearly 60 years. As Jody Victor explains, "With membership at just $12 a year, that's $1 a month, you really get your money's worth!" The IBOAI tagline, reiterated by Bill Hawkins at the close of his video segment, says it all, "Preserving the Past - Protecting the Present - Inspiring Hope for the Future."

IBOAI® Recognizes Selfless Commitment and Service of Board and MAC Members

This year, the IBOAI Board introduced the IBOAI Meritorious Service Award Program to officially recognize Board Members for their tireless commitment and generous service to the IBOAI and all IBOs. With great passion, these women and men work diligently to ensure this is the Best Opportunity in the world for you, your families, and future generations.

Service to the IBOAI Board/MAC of 10, 15, 20, 25 and 30 years was commemorated during the closing session of the March Board Meetings.

Those  honored during the celebration were:


10 Years:
Brad Duncan
Bill Hawkins
Joe Markiewicz
Kathy Victor

15 Years:
Bob Andrews
Joe Victor Sr. (Jody Victor accepted the award on behalf of his father.)

20 Years:
Dexter Yager (Doyle Yager accepted the award on behalf of his father.)

25 Years:
Rich DeVos

30 Years:
Jody Victor

Marketing Advisory Committee (MAC)

10 Years:
Terry Andrews
Sandy Hawkins

Each recipient was presented with a stunning personalized trophy, handsome framed certificate, and attractive lapel pin. The elegant lapel pins indicated years of service dedicated to the IBOAI. On the classic service pin recognizing 10 years, a ruby was added for 15 years, a sapphire was paired with the ruby to symbolize 20 years, an emerald joined the ruby and sapphire marking 25 years, and a diamond sparkled with the other three gemstones on the 30-year lapel pin. The MAC members, Terry and Sandy, were each presented with a beautiful crystal bowl.

The audience was thrilled Rich DeVos accepted his award in person and briefly spoke about the importance of the IBOAI, his and Jay's belief in its value, and their appreciation of what the organization does to make this Business Opportunity the best it can be today and generations to come. Being his gregarious self, Rich graciously posed with each Board and MAC member for photos.

Of special merit, the exclusive recipient of the 30-year pin, Jody Victor, is the only honoree included at every milestone. Chairman Bob Andrews says, "Jody's leadership and selfless contributions over the years have made the IBOAI a strong and vital advocacy organization. Our partnership with the Field and Amway Corporation is strong because of Jody's hard work and the effort of everyone who has served on Board and MAC."


Joe Markiewicz, Brad Duncan, Bill Hawkins, Kathy Victor
Joe Markiewicz, Brad Duncan, Bill Hawkins, Kathy Victor
Bob Andrews, Jody Victor
Bob Andrews, Jody Victor
Dexter Yager
Dexter Yager
Rich DeVos
Rich DeVos
Jody Victor
Jody Victor
Terry Andrews, Sandy Hawkins
Terry Andrews, Sandy Hawkins


Doug Weir

"I've had the privilege of serving on the IBOAI® Board for two terms. It has been so enjoyable working with some of the most experienced and knowledgeable IBO Leaders in the country. I am continually reassured that there are IBOs serving on the IBOAI Board who look out for the best interest of all North American IBOs and are preserving the best Business Opportunity in the world for all of us."

Doug Weir
Legal & Ethics Committee


U.S. Dream Academy is celebrating 17 years of planting seeds and growing dreams in young people across America: The 15th Annual Power of a Dream Gala is Tuesday, May 3 at the Renaissance Hotel in Washington, D.C. For more information, visit www.usdreamacademy.org

New Platinums' next action-packed conference is scheduled for May 9-12 at the DeVos Place in Grand Rapids, Michigan. Additional conferences are scheduled for August and October.

Reach a goal beyond Platinum, and earn an invitation to Achievers 2016 in Las Vegas, Nevada this December. IBO Leaders tell us this annual event is always "fabulous", "memorable", and "amazing".

ADDING VALUE - Resources to help you do business faster, easier, better!

Amway™ Apps and Digital Resources

Your business is on-the-go nonstop and that means you need to be in touch and ready to act quickly. Amway apps and digital resources give you the power to run your business anytime or anywhere from your computer and phone or mobile device - including iOS (iPhone®/iPad®) and Android™ users. Why wait? Check out the available apps and download today!

IBO Digital Starter Kit

Helping new IBOs get off to a good start is key to their success. The new Digital Starter Kit lets them begin learning immediately after they register, even before their printed materials arrive. Interactive goal setting and checklists let them track progress and share with their Upline. Easy navigation makes it quick and simple to find the important info they're looking for from their mobile device. Learn more: amway.com/Business-Center/New-IBO

Amway™ Digital Publications

Access the most in-demand Amway publications directly from your computer and mobile devices. Health, Beauty and Home catalogs available now. Business brochures and Achieve Magazine issues coming soon. Handy resource when you're on the go!

Music/Video Copyright Guides for IBOs

The IBOAI® offers online Copyright Guides to help you understand the complex legal matters surrounding the use of copyrighted music or videos. Before using any online videos or favorite music at your meetings and events, be sure to review the copyright guidelines. Download these PDFs today!

Updates for select states and products in U.S. as of April 1, 2016

From time to time, states change the way they tax certain products. How states look at a product category, ingredients, and even formula, can mean a change from being taxable to exempt from sales tax and vice versa. Refer to this Product Sales Taxability Change Chart online.


Your IBOAI Board is just a click away!

Find information and resources online to support your business success.

IBOAI.com iboai.com      IBOFacts.com  ibofacts.com

Facebook  facebook.com/IBOAI and  Facebook - Spanish  facebook.com/IBOAIspanish

Twitter  twitter.com/IBOAI and Twitter - Spanish  twitter.com/IBOAISpanish

YouTube   youtube.com/IBOAInternational

Instagram   instagram.com/iboai

Need assistance? Let the IBOAI Hearing & Disputes Committee help!