For the New Platinums attending their first Amway-sponsored event, arrival at the Amway Grand Plaza Hotel in Grand Rapids, Michigan on October 20, 2019 was a dream come true. After working hard to achieve their first major milestone in the Business, New Platinums are eager to learn more about building a successful, sustainable business and achieving the next level. Following registration, the IBOs were invited to tour the offices of the IBOAI, located in the hotel’s adjoining office building.
IBOAI staff greeted New Platinums warmly and walked them through their headquarters, explaining the origin, purpose, and structure of the Association. A special guest from the IBOAI Board – Bob Andrews – was delighted to talk about the Association, answer questions, and pose for photos with Platinums. Mike and Becky Reid from Aurora, Colorado were thrilled to meet Bob, a longstanding IBO Leader and Board member. Mike said, “I feel honored to come face to face with a legend in this Business. His words of wisdom are phenomenal and his humility is admirable.”
The IBOAI’s most spacious meeting room, referred to as the American Way Association (AWA) board room, is named after the original Association. Amway Co-founders Rich DeVos and Jay Van Andel made it clear that the IBO was their first priority when they, along with Founding Field Leaders, formed the AWA in 1959, which many years later became known as the IBOAI. This room is frequently utilized by the entire Board, and regularly by the Legal & Ethics Committee.
The additional boardrooms, named after the Association’s Founding Families – Hansen, Victor, and Dutt – are also where current Board members, work with Corporate staff, give birth to great ideas and smart solutions for the Business. IBOAI staff informed visitors that the IBOAI Business Operations Committee gathers in the Hansen room, the Marketing Advisory Committee (MAC) gathers in the Victor room, and the Awards & Recognition Committee gathers in the Dutt room. Andrew Jenkins of Richmond, Virginia enjoyed learning about the legacy of the Founding Families and history of the Association. “I’m impressed the IBOAI committee conference rooms are named after the Founders – it’s a great tribute.”
As they learned about what each IBOAI Board committee discusses on behalf of all IBOs, Vince and Amber Licari of Charlotte, North Carolina, said they didn’t realize the scope of IBOAI Board discussions with Amway employees. Amber remarked, “I didn’t realize Amway marketers present new products to the Marketing Advisory Committee – and IBO Leaders taste, touch, and smell products – and then provide feedback to Amway. I had no idea they give Amway input on how we sell products. Makes us feel Amway really cares about IBOs’ success.”
Michelle and Adam Sanborn of Nashville, Tennessee, agree, “The long history and extensive work that has happened and continues to take place for the benefit of IBOs is humbling. The fact that we even have a Board representing us is second to none.”
Gerard and Lee Lafontant of Port St. Lucie, Florida were also impressed by the work of the IBOAI and proud to be part of the only direct-selling business with an association representing its IBOs. Gerard remarked, “I can’t wait to get back home and spread the word about the IBOAI.”
As New Platinums exited the IBOAI offices, the staff offered them goody bags packed with supplies for their busy week ahead.