Volume 7, Issue 3
IBOAI® Sponsors Keeping the Beat, a Free Student Heart Screen Program
The Keeping the Beat Program is committed to raising awareness and educating students and parents about Sudden Cardiac Arrest. Established by Metro Health, an integrated health system in West Michigan, the program emphasizes the importance of early detection for cardiovascular conditions through free community heart screen events for students, ages 14 to 18. Completely funded by donors, this program is largely supported by Metro Health, the IBOAI®, and football pro and IBO, Jared Veldheer.
Every summer, Arizona Cardinal Jared Veldheer, offers an evening Football Camp for 5th through 8th graders at a local West Michigan high school. The proceeds from the camp fund Keeping the Beat. During the camp, students and parents learn about sudden cardiac arrest and the program. In addition to offering free heart screenings twice a year, Keeping the Beat has supplied over 200 Automated External Defi brillators (AEDs) to area high schools. The goal is to supply 1,000.
As a lifelong athlete and pro football player, Veldheer is passionate about fitness and nutrition. He also knows firsthand what it’s like to dream of becoming a pro athlete and the vital role coaches and mentors play in helping a young athlete achieve their dream. It’s why he and his parents founded the Jared Veldheer Football Camp - to lend encouragement to young athletes and donate the proceeds to Keeping the Beat.
Dr. Ed Kornoelje (Dr. K.), Metro Health Sports Medicine Provider and official doctor of the Grand Rapids Griffins, helped establish Keeping the Beat. He also volunteers to speak to students about the importance of heart screenings, regular exercise, proper nutrition, and smart snacking. This year, Dr. K. was a big hit at Football Camp as were the "perfect" snacks donated by the IBOAI - Perfect Empowered Drinking Water® and Nutrilite® protein bars.
To learn more about the free heart screening program, visit keepingthebeat.net.