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Preface — A Word
From Your
IBOA International Board
Our responsibility and passion as your
representatives on the
IBOA International Board
are to protect and improve the business-building
opportunity for all current and future
Independent Business Owners (IBOs).
As with any person carrying on a trade or
business,
IBOs should conduct their activity in
a businesslike manner in order to receive fair
treatment of business income and expense
deductions under the Internal Revenue Code. This
includes starting out with your own personally
defined business plan, budget, and breakeven
projections, as well as making periodic
adjustments to your business activity to meet
your objectives. It also entails the discipline
to distinguish with exactness business from
personal income and expenses.
We’ve made the
IBO Bookkeeping 101 guide
available for all
IBOs in order to share with
you what we consider to be simple yet top-notch
advice on how to properly maintain your records
while building your business. Failure to keep
adequate records can be a costly mistake that we
hope all
IBOs will avoid by following the steps
in this guide and, when necessary, consulting a
professional tax advisor, preferably a C.P.A.,
who understands this remarkable business that
you’ve embarked upon.
The guide’s author,
Joe DePetris, is a C.P.A.
and professional advisor to the
Board. He has
worked diligently with thousands of
IBOs, from
those just getting started to those at the
Diamond level and above. His efforts have saved
IBOs time and money by providing them the tools
and knowledge to maintain proper records of
their business activity, which satisfy the
requirements of the
Internal Revenue Service. In
this guide,
Joe shares with you the same
insights he offers to his clients.
We hope this guide is helpful to you as you
build your business. Please feel free to forward
any questions you may have to the
IBOA
International at:
220 Lyon Street NW, Suite 850
Grand Rapids, MI 49503
Tel: 616.776.7714
Fax: 616.776.7737
Note: This guide is prepared as an educational
resource for your guidance, and is strictly
informational. It does not constitute legal,
accounting, or other professional counsel.
Nothing included here implies a recommendation
by the author, the
IBOA International, or
Amway Global / Quixtar, of any course or method of regulatory
compliance. Readers and users who intend to
take, or refrain from taking, any action based
on information contained herein should first
consult with their qualified tax advisor,
preferably a C.P.A., or appropriate regulatory
authorities.
While every effort is made to provide accurate
and current information, the forms and reference
materials provided here are given for the
purpose of explanation only and should not be
solely relied upon as the most recent material
available. Subsequent changes in the federal tax
law, such as Congressional amendments or I.R.S.
interpretations, may change some of the material
covered. Accordingly, your own qualified tax
advisor should be your final authority on these
matters.
Welcome New
IBOs
Bookkeeping:
The Dos and Don'ts
Tips on
Completing Your Schedule C: The Important
Details
Automobile Expense
Travel, Meals and
Entertainment Expense
Building Your
Business As A Team
Office-In-Home
Expense
Telephone Expense
Dream-building
Expense
Babysitting
Expense
Downline Bonus
Payments
Hiring Employees
Final
Thoughts
IBO Business Plan
Common Expenses
Mission
Objectives
Keys to Success
Business
Plan―Worksheet
Business
Plan―Exhibit 1
Welcome New
IBOS
Having become an entrepreneur and joined the
ranks of the self-employed, there are some
things you should know to make the most of your
new opportunity. Even if you have previously
owned or currently own another business in
addition to being an IBO, please realize that
there may be some things relative to this
business that are different from others. This
guide might seem over-simplified to some of you,
but it is designed to be a teaching tool for
even the most basic level of understanding.
Either way, as a first time business owner or a
seasoned veteran, I hope the thought of building
this business is exciting for you. As you
progress on the road to success, you will have
access to many tools to help you build your
business. The subject of the following
discussion begins with the use of two of the
simplest tools: a pencil, and a daily planner.
From there, believe it or not, you’ll learn
simple ways to manage your own personalized
business plan, budget, and break even
projections. If you don’t have a daily planner
already, you can actually purchase one through
your business at
quixtar.com by visiting the
Franklin Covey or OfficeMax Partner Stores.
I cannot teach you to be an accountant. However,
I will teach you the types of records you need
to keep for your business, and how to keep them.
I will also give you some suggestions and tips
to assist you should the I.R.S. request to
examine your records. If the I.R.S. does contact
you, and you’ve failed to keep good records, you
might unnecessarily spend hundreds or even
thousands of dollars that could have been used
to build your business.
Keeping good records is not just important at
tax time, but it also provides you important
insight to help monitor your business throughout
the year and meet your objectives. This is
especially true as your business grows and your
organization of
downline
IBOs gets
larger. Keeping complete and accurate records,
although not the most exciting part of building
your business, is very important.
Now that you’ve been introduced to the
importance of good bookkeeping and the tools
that will help you get the job done, I’ll give
you some pointers to insure that your records
are in good shape, so that you can substantiate
all items reported on your income tax return.
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Bookkeeping: The Dos And Don'ts
When it comes to bookkeeping, simple works
better. Don’t get bogged down with complex
accounting packages when there are simple
solutions available for you. I strongly
recommend that you use the materials that come
with this guide, as well as the various tax
organizers developed by your
upline, to
accomplish your necessary bookkeeping tasks.
These items are specially designed for you and
your business, which makes them an effective
tool.
At a minimum, when starting any business it is
important to prepare a business plan,
budgets, and breakeven projections. These
basic tools will help you set your course down
the road to profitability. Included at the end
of this guide are sample forms to help you
prepare your own business plan, budgets, and
breakeven projections. Consult your
upline and
qualified professional advisors for assistance
with completing these items.
Don’t wait; use your bookkeeping tools
regularly. The nature of your business
requires daily tracking of things like mileage,
travel, and other expenses, which is why it all
starts with a pencil and your daily planner. If
you wait until the end of the year, you’ll be
challenged to recall a whole year’s worth of
details at once. You should also consult your
tax organizer materials, including your budget
and breakeven projections, at least monthly to
monitor your business activity and make
adjustments where necessary. In addition to
updating the current month’s information, look
back also at prior months. This will help you
stay connected to your business and your
progress. Regular bookkeeping habits are a
critical factor considered by the I.R.S. when
distinguishing an actual trade or business from
a mere hobby.
Accurately record all income and expenses
relating to your business. Be sure to keep
expenses by appropriate category, and refrain
from overusing general categories such as
“miscellaneous,” “office,” or “supplies.” When
the time comes to report these items on your
income tax return, it paints a clearer picture
to separate out related expenses rather than
combine everything together into a single
category. It’s better if your examiner can
quickly see what you’re actually spending money
on. The I.R.S. reviews returns for
reasonableness before deciding whether to audit
them, and large amounts of unexplained
“miscellaneous” expenses will tend to raise an
audit flag as to their reasonableness.
Some common categories to break out your typical
office expenses might include: “postage and
shipping;” “dues and subscriptions;”
“equipment;” “supplies;” and “utilities.” Other
broader expense categories would include:
“advertising and promotion;” “automobile;” and
“travel, meals and entertainment” (for attending
seminars, rallies, and other functions).
Keep “original source documents” to
substantiate your income and expenses. For
income items you should keep invoices and
monthly statements, order forms, bank deposit
slips, and Forms 1099. For expense items
you should keep cancelled checks, cash receipts,
credit card records, and any other proof of
payment. A simple system is to file them as you
would report them, such as by income or expense
category. Then, if you are called upon to
justify an amount reported on your tax return,
you’ll know exactly where to find your
supporting documents.
Use separate accounts for business and
personal needs. This is critical for
building and maintaining your business in a
“businesslike” manner. Separate accounts give
your business its own identity. Having a
separate bank account for your business will
actually simplify your bookkeeping
responsibilities, and it will also demonstrate
to the I.R.S. that you take your business
activity seriously. If you use a credit card for
your business, then you might also open a
separate credit card account that you use only
for business items. Interest expense paid on
business charges is deductible, while interest
on personal charges is not. Using one card for
both personal and business charges can lead to
lengthy calculations trying to separate that
portion of the interest attributable to business
expenditures. After you establish separate
accounts, it is important to keep them separate
and not comingle funds between them.
Identify all deposits to your business
account. You might include a brief
description on each deposit slip indicating the
nature of the funds being deposited. You might
also file each deposit slip along with
photocopies of the deposited checks. If you get
audited years later, it’s tough to remember
where every deposit came from. Without
documentation, the I.R.S. may likely view any
deposit as business income.
Identify transfers of funds between bank
accounts. If you transfer funds from your
personal account to your business account, or
vice versa, then your deposit slip should note
the account number from which the funds
originated. This allows you to identify later
the source of the transfer if necessary.
Keep separate bank accounts for multiple
businesses. If you operate more than one
business, it’s helpful to manage the financial
activity of each business by assigning separate
bank accounts. Generally, it’s also best to
report each business activity on a separate
Schedule C with your individual income tax
return.
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Tips on
Completing Your Schedule C: The Important
Details
When it comes to reporting your business
activity to the I.R.S., the secret’s in the
details. Accurate and detailed reporting begins
with a general understanding of the various tax
provisions affecting your business. I will
outline some of the important points below, but
don’t be afraid to seek professional assistance
if anything remains unclear to you. Tax return
preparation fees may be deducted, if incurred
primarily for the purpose of completing your
return.
If you are a sole proprietor not conducting
business as a corporation, your business
activity will be reported using Schedule C with
your individual
Form 1040. The current
instructions for Schedule C indicate that
husband-wife businesses are automatically deemed
partnerships and, therefore, should be reported
on
Form 1065 (U.S. Partnership Return). However,
Instructions are not binding law and, in this
case, are misleading; whether or not a
partnership exists at law depends on the
parties’ intent, which is determined by looking
at all the facts and circumstances of the
business relationship. Furthermore, the IRS has
stated previously that it will not penalize
partnerships with 10 or fewer partners
who do not file Form 1065 if all
individual partners fully report their share of
the partnership income, deductions, and credits
on their own timely filed individual tax
returns (Rev. Proc. 84-35). Accordingly, even
if you operate your business as a
husband-and-wife team, you may still use
Schedule C to report business income and
deductions.
Explain your “sales” and “cost of goods
sold.” When reporting income, be sure to
report as “sales” all receipts for sales of
products and business support materials to other
IBOs,
Members,
Clients, or other customers. Then
report as “cost of goods sold” your cost for all
such products and materials. Explaining these
items on your Schedule C, rather than just
reporting the end result (i.e., net income),
helps demonstrate the level of activity in your
business.
Exclude Personal use and promotional items
from your “sales” and “cost of goods sold.” Treating
products taken out of inventory for your own
personal use as a “sale” to yourself, while
including their value in computing cost of goods
sold, has a tendency to create a negative gross
profit, which is an audit flag. Alternatively,
you might remove personal use items from the
cost of goods purchased during the year before
you determine your cost of goods
sold. Similarly, products and business support
materials given to others to interest them in
the product or encourage them to build a
business should be deducted as an “advertising”
expense (see Schedule C, Part II, Line 8), and,
thus, also excluded when computing cost of goods
sold.
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Automobile Expense:
The nature of your business may result in a
significant amount of automobile travel,
particularly in the early stages of building
your business. This is an expense that requires
very detailed documentation and substantiation
in order to obtain the deductions that you are
allowed.
There are two methods for determining the amount
of auto expense you report for the year:
standard mileage rate or actual expense. In
either case, when you use your vehicle for both
business and personal use, you must apportion
your expenses between such personal use and
business use. Remember that you cannot deduct
the portion of your auto expenses resulting from
personal use or commuting to and from work. You
should begin then by regularly recording the
miles you drive on daily business trips. The
simplest and most logical place for you to do
this, once again, is in your daily planner.
Enter each business trip in your daily planner
and record the number of miles you drive per
trip. Next to each mileage entry, note the 4
Ws: who, where, when and why. The “why” will
always include the business purpose of your
trip. For simplicity, you might use codes or
symbols for the more common purposes. Examples
could include “STP” for showing the Plan, “R”
for rallies, “B” for trips to the bank, “D” for
customer deliveries, and so on. The “who” would
be the name and address of whomever you’re
calling on. If you are going to an open
opportunity business meeting, record the name
and address of the person hosting the meeting,
the name of the speaker, and the name(s) of any
prospects you take with you. Record the names of
all the people that you show the Plan to, even
if they do not end up coming into the
business. It’s also a very good idea to record
the names, if you know them, even of the people
you prospect as well as your method for
prospecting. Finally, keep copies of your
upline
newsletters to substantiate any open meetings,
rallies, training sessions, and other business
functions for which you’ve traveled to attend.
Mileage incurred commuting to and from work
generally is not deductible, while mileage
incurred in pursuit of your business is
deductible. I.R.S. rules also provide generally
that for auto expenses to be deductible you must
embark from your primary place of business,
which is the home for most
IBOs. Now, this
presents some interesting scenarios if you’re
like many successful
IBOs, who periodically
conduct business at lunchtime or when traveling
to and from work.
What if you drive to work in the morning
(nondeductible commuting mileage), then you
drive to meet a prospect with whom you share the
Plan at lunch? The mileage from your work to
your lunch meeting and back is deductible, since
it was solely for business reasons. What if you
meet with your
downline on your way home from
work? Your mileage from your work to your
after-work meeting is deductible. But your
mileage from your after-work meeting to your
home is not; that’s considered part of your
commute. The next morning, on the way to work,
what if you stop to counsel with your
upline
about your business? The miles from your home to
your first stop are deductible since you left
your primary place of business to go on a
business trip. Yet the mileage from the business
stop to your work again is part of your commute.
Sound detailed? Yes, but every legitimate,
deductible mile counts, so it’s a worthwhile
task.
To make a proper automobile expense deduction,
you will first separate your personal and
commuting mileage from your documented business
miles. Take the odometer readings from your
vehicle at the beginning and end of the year to
determine total annual miles driven. Total miles
driven per year, less the number of documented
business miles, should leave you with your total
personal and commuting mileage. Next, to
separate your commuting and personal mileage,
determine the round trip miles to and from your
work and multiply that by the estimated number
of days you worked during the year.
Business Miles
+ Commuting Miles
+ Personal Miles
=====================
= Total Miles for Year
Business, commuting, and personal mileage totals
are all required to be listed on the back of the
Schedule C. Failure to include any of the three
totals may raise an audit flag that you are not
keeping adequate mileage records, or that you
might be trying to deduct nondeductible
mileage. Also, be sure to fully answer the
questions on Part IV of the Schedule C (Lines
45a and 45b), acknowledging that you have
evidence to support your deduction and that your
evidence is in writing.
Once you have verified your business mileage,
then you must choose your method for deducting
your auto expenses. If you choose the
standard mileage go to
www.irs.gov and search "standard mileage
rate". This rate varies from year to year as the
cost of operating a vehicle changes, or you
may deduct a percentage of your total automobile
expenses for the year equal to the percentage of
business use as determined by your mileage
calculations (actual expense deduction). Actual
automobile expenses include gas, oil changes,
repairs, insurance, depreciation, personal
property taxes (license plate fees), interest
expenses, etc. Note that parking and tolls
incurred on business trips are a separately
deductible business expense, and should not be
included with your automobile expenses.
If you are working hard at building your
business and, as a result, driving a lot of
miles, then the standard mileage rate generally
yields a higher deduction for your automobile
use. If you elect to use the standard mileage
rate to deduct your auto expenses, then you
cannot deduct any other auto expenses, except
perhaps the interest paid on your auto loan. You
may take the standard mileage rate deduction in
addition to the interest expense on your auto
loan in an amount proportionate to your business
use. For instance, if your calculations reveal
that 40% of your auto use was for business,
then, under the standard mileage rate deduction,
you may additionally deduct 40% of your auto
loan interest for that car. The standard mileage
rate changes frequently, so check with your
accountant or consult the applicable I.R.S.
guidelines for current rates.
If you elect the actual expense method, you
should seek assistance with calculating
depreciation expense. The depreciation allowance
is limited, complicated, and changes on an
annual basis. Note that you cannot recover the
standard mileage rate and depreciation at the
same time. Once you select either the actual
expense method or the standard mileage rate
method to report automobile expense deductions
you must continue with that method until you
change vehicles. At that time you may again
select which method you wish to use.
It’s generally a good idea to keep all gas and
repair receipts for the year no matter which
expense method you choose for your
automobile. Under either method, you must be
able to substantiate that you actually drove the
miles claimed. Receipts for gas, oil changes,
and repairs are generally the best evidence.
Recording automobile expenses is tedious work,
but don’t you get tired of using that pencil and
daily planner! Believe me, it will be well worth
every minute of time spent properly documenting
your automobile’s use. Besides, it’s just good
business practice to do so. Records well kept,
especially pertaining to automobile and travel
expenses, could save you hundreds or even
thousands of dollars in the event of an
audit. So use your tools to keep track of your
expenses just as eagerly as if someone were
standing beside you now, offering you that money
to record the information.
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Travel, Meals and Entertainment Expense:
Other travel expenses such as hotels, meals and
entertainment, auto rental, taxi cab fares,
parking and tolls, tips, etc., must be
substantiated by receipts and proof of payment. They should also be documented in your daily
planner with—you guessed it—the 4 Ws (who,
where, when and why).
Meal and entertainment expenses are only 50%
deductible, and therefore must be accounted for
separately from other travel
expenses. Additionally, local meals are
deductible when you’re conducting business, but
only if you pay for your meal and the meal of
the person you’re entertaining. This too is
subject to the 50% limitation.
On the other hand, if it’s easier for you or
more beneficial, you may simply deduct a per
day rate for your own meals and
incidental travel expenses such as tips and cab
fares without substantiation other than proof
that you were out of town overnight. Go to
www.irs.gov and search "Publication 1542 -
Per Diem Rates" and print it off. This
publication will give you daily per diem rates
allowed by city. Such proof
could be any dated receipt with your location on
it, such as a gas receipt, hotel bill,
restaurant receipt, airline ticket, etc. If your
spouse is your partner in this business (see
Building Your Business As A Team, below) then
you may also take the per diem rate for him/her
as well.
One final caveat regarding travel expenses is to
refrain from deducting the cost of trips to see
the family for the holidays. Although relatives
may also be in the business and this provides a
good opportunity to conduct business with them,
expensing these trips gives a bad impression and
invites scrutiny. These usually amount to small
dollars, so it’s not worth it, even if it’s
otherwise legitimate.
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Building Your Business as a Team:
If your spouse is your business partner and
actually works with you in the business, then
you should advise your tax return preparer of
this fact. This is important because the tax
laws prohibit business trip deductions for
spouses whose purpose for going on the trip is
not business-related. But if your spouse is a
partner in the business and has business reasons
for traveling with you, then you should be
allowed their travel, meals, and entertainment
expenses as well.
You will want to indicate on your tax return
that both you and your spouse are partners in
the business. Technically, then, each of you
should file a separate Schedule C, reflecting
your share of the total income and expenses
based upon your respective interest in the
partnership’s business.
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Office-in-Home Expense:
Office-in-home deduction rules have changed
(effective for tax years beginning after
December 31, 1999). Office-in-home expenses
generally include mortgage interest paid on your
home loan, property taxes, as well as certain
other “operating expenses” such as insurance,
utilities, maintenance, and depreciation. All of
these are apportioned according to the
percentage of your home being used as an office.
Do not assume that because your business is
based out of your home that you are
automatically entitled to take this
deduction. In order to qualify for
office-in-home deductions, your home office must
meet these requirements:
(a)
That part of your home that you designate as
your office must be used exclusively and on
a regular basis for business, and
(b)
Your home office must be your “principal
place of business,” which means that it is
the principal fixed location where you
conduct substantial administrative or
management activities of the business.
Such administrative or management activities
would include: calling on
IBOs or potential
IBOs for business purposes, scheduling
meetings or making appointments, keeping
product or business support materials,
hosting functions, and performing business
bookkeeping and bill paying activities.
The office-in-home deduction is calculated by
dividing the number of square feet of your home
office by the total number of square feet in
your home to arrive at a percentage, which is
then applied to the expenses mentioned above.
The I.R.S. classifies office-in-home deductions
into two categories. The first is mortgage
interest and property taxes. These are
deductible in the year paid regardless of
whether or not your business is profitable. The
other category is operating expenses. These
include insurance, maintenance, utilities, rent
and depreciation. Operating expenses are
deductible only to the extent that your business
is profitable. If you’re not profitable in a
given year it’s still worthwhile to compute and
report these amounts because amounts disallowed
due to lack of profitability are carried over to
a future year when you do become profitable.
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Telephone Expense:
If you have only one telephone line in your home
that is used for personal calls, then you may
not deduct any portion of the standard monthly
charge for your telephone. In such case, you may
only deduct expenses for business-related long
distance charges. If you install a second line
strictly for business purposes, then you may
deduct the base charge for that line. Voice mail
communication services are deductible. Business
use of mobile phones is also deductible, but you
should keep track of business usage (name,
number, minutes used) by the statements received
from your cellular service provider. It is never
a good idea to deduct 100% of cell phone
charges, as everyone inevitably uses their phone
to some extent for personal calls.
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Dream-Building Expense:
While dream-building is important for business
motivation, it’s generally not in your best
interest to deduct dream-building expenses. Such
expenses might include admission to R.V. or boat
shows, or mileage spent driving around looking
at luxury homes, even if you bring your
downline
with you. In the end, these too are small
dollars and do not justify the scrutiny that you
may receive. Don’t stop dream-building, just
refrain from deducting such expenses on your tax
return.
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Babysitting Expense:
While childcare may be necessary for some to
conduct their business activity, don’t mistake
this as a deductible business expense. The
I.R.S. considers babysitting to fall within the
childcare credit, which is reported separately
using I.R.S. Form 2441. You will need each
childcare provider’s name, address, taxpayer
identification number, and the amount paid for
the year.
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Downline Bonus Payments:
As your business grows, you may begin collecting
and paying bonuses to
downline
IBOs. If you pay
an individual $600 or more in any single year,
you must issue that person an I.R.S. Form
1099-Miscellaneous stating that person’s name,
address, social security number, and the amount
of money paid to them, which is reported in the
“Non-Employee Compensation” box on the form. You must also send copies of these forms to the I.R.S. with a Form 1096 transmittal. If you
fail to send these forms, you could be penalized
and/or lose your deductions. It is a good idea
to get names, addresses and social security
numbers the first time you begin making payments
to a
downline IBO. Note, however, that Forms
1099 are not required when making payments
directly to a
downline IBO conducting their
business as a corporation.
Some states require a similar Form 1099 income
reporting method. Check with your accountant or
state revenue office to see if that is the case
in your state. Also, you may at some point be
notified by the I.R.S. or your state that backup
withholding will be required on certain
individuals to whom you are issuing Forms
1099. This means that you must withhold a
certain percentage of that person’s earnings and
remit it to the I.R.S. or the state. For
assistance, call your accountant or the
telephone number on the notice you receive from
the state.
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Hiring Employees:
When your business reaches a size that you might
begin to employ others, it’s time to seek
personalized counsel from a professional. There
are several federal and state depository and
filing requirements that can prove very costly
to your business if not handled correctly. These
vary from state to state, and there’s quite a
bit of detail involved that goes beyond the
scope of this guide. Suffice it to say that you
will not like the penalties and interest that
might apply if you fail to get it right.
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Final Thoughts:
To determine whether or not you are truly
operating a business for purposes of allowing
business deductions, the I.R.S. will look to
your records and bookkeeping practices, as well
as whether you prepared a business plan,
budgets, and breakeven projections when you
started your business. They will then examine
how you’ve used these tools to adjust your
business practices in pursuit of
profitability. Because to be allowed business
deductions, you must demonstrate that you are
actively engaged in a trade or business, that
your deductions are ordinary and necessary in
your trade or business, and that your intent is
to make a profit from your business activity.
In general, you should aim to conduct your
business activity in a professional,
businesslike manner. Begin by separating your
business activity from personal activity, and
keep accurate records to evidence the
difference. Set goals and periodically review
your method of operation to see that you’re
effectively meeting your objectives. Always look
for ways to improve productivity and
profitability. Seek expert help from your
upline
advisors, and really work the business.
Be mindful of your level of activity in the
business. Folks, if you are not showing the Plan
very often and not doing much besides going to
functions, then you will not only have a hard
time demonstrating an intent to make a profit,
you’ll have a hard time making a profit. So work
hard, SHOW THE PLAN often (at least five to ten
times per month), and generate sales to your
Members,
Clients, and other customers. Follow
this advice, and your business activity will
speak for itself.
As your business grows and your profitability
increases, you may be required to make quarterly
tax payments to the I.R.S. to cover income and
self-employment taxes. Even though the payments
are due quarterly, it is a good idea to set
aside money in advance for those payments on a
monthly or weekly basis. Seek some help on this,
because interest and penalties may accrue if
this is not handled correctly.
Finally, but perhaps most importantly, be honest
when doing your bookkeeping and preparing your
income tax return. Refrain from engaging in
abusive tax practices, or from advising others
to do so. Such behavior hurts not only yourself,
but also everyone else in the business because
of the image and reputation that you portray.
The information and tools in this guide,
although not glamorous or exciting, are designed
for your benefit. Bookkeeping is an important
part of building your business. So keep detailed
and accurate records, update and review your
records each month, and be diligent in preparing
your tax returns.
I wish you much success with your business!
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IBO
BUSINESS PLAN
GOING PLATINUM
THE ROAD TO PROFITABILITY
For Your Business Powered by Amway Global
Preparation of budgets and breakeven projections
at the start of your business is not only a
prudent business practice, it’s also an
important factor considered by the IRS in
distinguishing your business activity from a
mere hobby.
The income projections presented here reflect
the average time it takes those who achieve the
Platinum level in the business to succeed.
See
Exhibit 1.
Each IBO’s success depends on his or her own
efforts and the efforts of those he or she
sponsors.
The level of individual skills necessary to
build a successful business varies between IBOs,
such that the road to profitability also varies
from one IBO to another.
To complete your budget and breakeven analysis,
you must complete the expense section of the
budget format provided for you.
Your upline can probably help estimate some of
these expenses, such as the cost of sales aids,
attendance at company events or training
sessions, etc.
After you complete the expense section, add up
each column and put the result on line 9.
Next, subtract line 9 from line 1 and put the
result on line 10.
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IBO
BUSINESS PLAN
GOING PLATINUM
COMMON EXPENSES INCURRED IN
BUILDING A BUSINESS
POWERED BY
AMWAY GLOBAL
Automobile
– Project this expense by apportioning a
percentage of your automobile operating costs
(e.g., fuel, maintenance, insurance,
depreciation, taxes, and interest expense) based
on the estimated percentage of business usage,
or by multiplying the estimated number of
business miles by the standard mileage rate (may
vary year to year). The standard mileage rate
method is easier and typically more beneficial
to you. You can find the IRS standard mileage
rate at
www.IRS.gov.
Use the search feature to get the current
standard mileage rate.
Communication equipment and services – Account for all business lines and services (e.g.,
telephone, cellular, voice mail, e-mail) to the
extent they will be used for business purposes.
Be sure to exclude from your projections any
expenses attributable to personal use. Do not
include any portion of your residence phone
charges, other than business-related long
distance charges.
Training and continuing education
– Consult your upline to estimate the
costs associated with attendance at seminars and
meetings, the purchase of business support
materials, and other dues and subscriptions.
Travel, meals and entertainment
– Consult your upline to estimate the
costs associated with travel for training and
continuing education meetings, group meetings,
prospecting, and product promotions.
Advertising and promotion
– Estimate the costs associated with
product promotions and prospecting tools.
Office-in-home
– Project this expense by apportioning a
percentage of your mortgage interest, property
taxes, and other operating costs (e.g.,
insurance, maintenance and utilities) based on
dividing the number of square feet of your home
office by the total number of square feet in
your home. Your home office must be your
principal place of business and be used
exclusively and on a regular basis for business
activities.
Supplies
– Project this expense by estimating your
costs for office supplies, postage and shipping,
and other miscellaneous items.
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PROPOSED BUSINESS PLAN
FOR
________________________________________________________
Name of IBO Business
Mission:
To achieve financial goals through the ownership
of my own business.
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Objectives:
To start a business with minimal capital
investment and build toward a sustained level of
profitability using a proven Plan and the
resources available to me.
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Keys to Success:
1. Take full
advantage of assistance and training offered
by my upline through Professional
Development
Materials and
training, workshops, and conferences;
2. Work hard,
especially at prospecting and expanding my
business;
3. Constantly review business priorities in
order to reduce costs and increase
productivity.
NOTE: The above Mission Statement, Objectives,
and Keys to Success are provided as a general
guideline for purposes of example. You may adopt
them as part of your own or deviate entirely in
the creation of your own.
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BUSINESS PLAN
GOING Q12 PLATINUM IN 60 MONTHS
|
|
1st
Month
|
3rd
Month
|
6th
Month
|
12th
Month
|
18th
Month
|
|
LINE NO.
|
|
|
|
|
|
|
1. Average Monthly Income
|
$108 |
$417 |
$320 |
$530 |
$852 |
|
Average Monthly Expenses
|
|
|
|
|
|
2. Automobile
|
$________ |
$________ |
$________ |
$________ |
$________ |
|
3. Communication
|
$________ |
$________ |
$________ |
$________ |
$________ |
|
4. Training & Continuing Ed
|
$________ |
$________ |
$________ |
$________ |
$________ |
|
5. Travel, Meals &
Entertainment
|
$________ |
$________ |
$________ |
$________ |
$________ |
|
6. Advertising & Promotion
|
$________ |
$________ |
$________ |
$________ |
$________ |
|
7. Office-in-Home
|
$________ |
$________ |
$________ |
$________ |
$________ |
|
8. Supplies
|
$________ |
$________ |
$________ |
$________ |
$________ |
|
9. Total Average Monthly Expenses
|
$________ |
$________ |
$________ |
$________ |
$________ |
|
10. Average Monthly Cash Flow Positive (Negative)
|
$________ |
$________ |
$________ |
$________ |
$________ |
|
|
24th
Month
|
36th
Month
|
48th
Month
|
60th
Month
|
|
LINE NO.
|
|
|
|
|
|
1. Average Monthly Income
|
$108 |
$417 |
$320 |
$530 |
|
Average Monthly Expenses
|
|
|
|
|
2. Automobile
|
$________ |
$________ |
$________ |
$________ |
|
3. Communication
|
$________ |
$________ |
$________ |
$________ |
|
4. Training & Continuing Ed
|
$________ |
$________ |
$________ |
$________ |
|
5. Travel, Meals &
Entertainment
|
$________ |
$________ |
$________ |
$________ |
|
6. Advertising & Promotion
|
$________ |
$________ |
$________ |
$________ |
|
7. Office-in-Home
|
$________ |
$________ |
$________ |
$________ |
|
8. Supplies
|
$________ |
$________ |
$________ |
$________ |
|
9. Total Average Monthly Expenses
|
$________ |
$________ |
$________ |
$________ |
|
10. Average Monthly Cash Flow Positive (Negative)
|
$________ |
$________ |
$________ |
$________ |
Date: _________________________
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EXHIBIT 1
BUSINESS PLAN
GOING Q12 PLATINUM IN 60 MONTHS
|
|
1st
Month
|
3rd
Month
|
6th
Month
|
12th
Month
|
18th
Month
|
|
STRUCTURE
|
|
|
|
|
|
|
Personally Registered
|
1 |
4 |
5 |
7 |
10 |
|
# of Bonus Legs
|
0 |
3 |
3 |
4 |
5 |
|
Total # in Group
|
|
|
|
|
|
|
|
|
|
|
|
|
|
VOLUME
|
|
|
|
|
|
|
Personal Volume (PV)
|
100 |
100 |
100 |
150 |
150 |
|
Retail Volume (PV)
|
50 |
50 |
50 |
75 |
75 |
|
Group Volume (PV)
|
150 |
600 |
1,000 |
1,575 |
2,575 |
|
GROSS INCOME/ Month
|
$109 |
$417 |
$320 |
$530 |
$852 |
|
|
24th
Month
|
30th
Month
|
36th
Month
|
48th
Month
|
60th
Month
|
|
STRUCTURE
|
|
|
|
|
|
|
Personally Registered
|
12 |
14 |
16 |
18 |
20 |
|
# of Bonus Legs
|
6 |
7 |
8 |
9 |
10 |
|
Total # in Group
|
|
|
|
|
|
|
|
|
|
|
|
|
|
VOLUME
|
|
|
|
|
|
|
Personal Volume (PV)
|
200 |
200 |
300 |
300 |
300 |
|
Retail Volume (PV)
|
100 |
100 |
125 |
125 |
125 |
|
Group Volume (PV)
|
4,150 |
6,000 |
7,825 |
10,175 |
12,500 |
|
GROSS INCOME/ Month
|
$1,431 |
$2,120 |
$2,909 |
$3,698 |
$4,496 |
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|
|