Amway & Amway North America (formerly Quixtar) News

The NUTRILITE® brand launches the NUTRILITE Phytonutrient Spectrum campaign, “Get Your Daily Dose of Color,” this week in New York City. For 75 years Nutrilite has set themselves apart with certified organic farms and products created using whole plant concentrates. Worldwide research is now confirming that diets rich in phytonutrients – the natural nutrients in plants – can help lead to optimal health, and we have a unique opportunity to take center stage as phytonutrient experts with consumers.

This week’s launch includes a media event and colorful store front displays. America’s Phytonutrient Report, sponsored by the Nutrilite Health Institute, will be unveiled, revealing that Americans aren’t eating enough fruits and vegetables in the following color categories:

• Green – 69% of Americans fall short.

• White – 76% of Americans fall short.

• Red – 78% of Americans fall short.

• Orange/Yellow – 79% of Americans fall short.

• Blue/Purple – 80% of Americans fall short.

The campaign will continue through 2010, encouraging consumers to get their daily dose of color, first through fruits and vegetables and then through NUTRILITE supplements with phytonutrients from the color groups missing from their diets.

Look for a What’s New article on the Amway Global website with more details, including links to order retailing materials and to take a personal assessment to see which colors are missing from your diet.