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 The
NUTRILITE® brand launches the
NUTRILITE Phytonutrient Spectrum campaign, “Get Your Daily Dose
of Color,” this week in New York City. For 75 years Nutrilite has
set themselves apart with certified organic farms and products
created using whole plant concentrates. Worldwide research is now
confirming that diets rich in
phytonutrients – the natural nutrients in plants – can help lead
to optimal health, and we have a unique opportunity to take center
stage as phytonutrient experts with consumers.
This
week’s launch includes a media event and colorful store front
displays.
America’s Phytonutrient Report, sponsored by the
Nutrilite Health Institute, will be unveiled, revealing that
Americans aren’t eating enough fruits and vegetables in the
following color categories:
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Green – 69% of Americans fall short.
-
White – 76% of Americans fall short.
-
Red
– 78% of Americans fall short.
-
Orange/Yellow – 79% of Americans fall short.
-
Blue/Purple – 80% of Americans fall short.
The
campaign will continue through 2010, encouraging consumers to get
their daily dose of color, first through fruits and vegetables and
then through
NUTRILITE supplements with phytonutrients from the color groups
missing from their diets.
Look
for a
What’s New article on the
Amway Global website with more details, including links to order
retailing materials and to take a personal assessment to see which
colors are missing from your diet.
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