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In 2007, your Independent Business Owners Association
International (IBOAI) Board established a strategic agenda
that, through increased partnership with Amway Global, will help drive
greater growth for Independent Business Owners. And 2008
we've added a fifth agenda item: Possibilities. This plan,
outlined below, remains in place as we build on the
important work that began last year.
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Products: We continue to advise on the product
mix and the need for more products that help
make the "first circle work" ─ to help the new
IBO make money as soon as possible. Amway Global
launched a dozen new products last year, and
there are more on the way.
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Profitability: A key part of our agenda is to
help ensure this business is the most profitable
of its kind in the world. This year's Amway
Global
Business Incentives program, launched last
September with an extra $60 million, was a great
step toward achieving this goal.
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Positioning: A total review of our positioning ─
that is, how we represent our businesses and
connection to Amway Global ─ is underway and will
continue throughout this year. This is a vital
piece of our future relationship with each
other, with the company, and with governmental
agencies around the world.
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Partnership: It's easy to pay lip service to the
concept of partnership. It's another thing,
however, to do the hard work required for true
partnership to exist. We have engaged with
Amway Global in a whole new way to make the most of
our business relationship. A strengthened
partnership will improve the business not just
for today's IBOs but for future generations.
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Possibilities: We believe it's a brand new day.
We're engaging the company and IBOs at all
levels in new and exciting ways. We see endless
possibilities for this business.
We believe that successfully executing the "5 P's"
will help more IBOs be more profitable and
successful. It is our game plan for your growth,
today and tomorrow.
Bill Hawkins, Chairman
IBOAI Board of Directors
Copyright 2008.
Source: March 2008 Achieve® magazine. Reprinted
with permission.
Click here to see the full March 2008 Achieve®
magazine
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