Amway Is Part of Alticor, Sister Company of Amway North America, formerly Quixtar

Amway Corporation is one of the world’s leading direct selling companies with Independent Business Owners (IBOs) in many places around the world, excluding North America. It is part of Alticor Corporation, which is also the parent company of Amway North America, formerly Quixtar Inc., a leading direct selling company that operates in North America and parts of the Caribbean.

Amway has long led the global multi-level marketing (MLM) industry.

Although primarily a U.S. business when it launched in 1959, Amway has steadily opened in other countries. Initially Amway opened in Canada and then in Australia, then it launched in Europe, Asia, Southeast Asia, the Pacific, the Caribbean, and the rest of the Americas. In 1999, Amway changed its North American business model, operating over the Internet through AmwayGlobal.com. The Amway Global model became so successful, Amway changed over to the Amway Global model entirely in North America. However, Amway has maintained its traditional model elsewhere in the world and today, Amway does business in more than 80 countries and territories around the world - including parts of the world considered hostile to free enterprise when Amway first opened for business in 1959.

IBOs affiliated with Amway operate their businesses very similarly. They are able to share the same business opportunity and offer consumers similar products, although products may differ from country to country. In addition, IBOs can offer the opportunity to people in other countries where Amway is also in business.

When Amway operated in North America, before Amway Global’s introduction in 1999, IBOs were represented by the Amway Distributors Association, a trade association. Today, the association represents IBOs powered by Amway North America and is now known as the Independent Business Owners Association International (IBOAI).